After last weeks post, I was desperate to see what shops are doing to beat this boring "Topshop's selling a red jumper, so we at River Island will sell a red jumper" attitude all the shops have at the moment.
It wasn't hard to fi
nd that many designers and brands are offering a customisation services. This is a cardigan designed on the Ralph Lauren Website. If you can make out the small writing on the bottom left hand corner, it does indeed say Erin.
nd that many designers and brands are offering a customisation services. This is a cardigan designed on the Ralph Lauren Website. If you can make out the small writing on the bottom left hand corner, it does indeed say Erin.Other brands to do this are NikeID, where they have a huge range of trainers, hoodies, bags, etc. to customize, and although not essentially my cuppa tea, desperate times, desperate measures.
Even Topshop London are providing a customisation service where items can be embellished, torn, sewn up to create an individual garment.
So Fashion retailers are realising the need for individuality? Well they should make their clothing more individual in the first instance then. Rant over... for now!
Over and out with a pout x x x
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